“Get woke, go broke.” It seems many big companies are learning the hard way that this phrase has some power behind it.
Anheuser-Busch is still reeling from the Bud Light/Dylan Mulvaney fiasco, and Target is feeling heavy backlash for its own woke move.
This time it’s Kohl’s, which has decided to embrace the LGTBQ push for Pride Month in June.
The retailer is facing tremendous criticism for featuring a line of “pride” clothing for infants. Onesies with the pride flag are at the core of the controversy.
They’re part of the “baby Sonoma Community Pride Bodysuit Set,” which is designed for infants as young as 3 months.
With millions of consumers on the lookout for such marketing – or what they’d call propaganda – Kohl’s might have to quickly rethink their approach.
Target and Bud Light have already lost billions in market share according to recent reports, and this big company might face the same punishment.
One Twitter user said, “another company needing Bud-lighting.”
We could argue that this nationwide pushback against the woke agenda began in earnest with Bud Light and trans influencer Dylan Mulvaney. The fallout was quick and surprisingly brutal.
And the result is a whopping $15.7 billion drop in Anheuser-Busch market value since April 1.
Shares plummeted nearly 12 percent and JPMorgan Chase beverage analyst Jared Dinges are predicting a 12-13% decline on an annualized basis.
Target lost over $10 billion in market capitalization in just 10 days — that’s a billion bucks a day.
At some point, these companies are going to have to realize that pushing a radical left agenda on millions of citizens who don’t want it, won’t work out.
And every time they push it harder, they should expect harder pushback.
- Retailer Kohl’s is pushing LGBTQ-themed clothing for infants.
- Now consumers are calling for boycotts, as the “go woke, go broke” rallying cry is spreading again.
- Bud Light and Target have already lost billions for going this route.
Source: The Daily Wire